B2P (“build to profitability”) became a call to arms around HT HQ. Giving our goal a name made it easy to rally around. We talked about it every week at HT Nation, our all-hands meeting. It became a shorthand for every decision we made. “Will X project help us reach our B2P goal?” If the answer was no, we tabled the idea for a later date (even if it was a great one). We even built a giant h-bed (the HotelTonight logo) that we filled up like a modern school fundraising thermometer, visually demonstrating how close we were to our goal.
There’s lots to love about this tip from X-team. Essentially, they’re saying communicate, if possible visually, to help your team know what you’re up to. If you don’t they’ll start to question your value.
100% agree, but I think they missed a trick. One of the best parts of #Slack is it’s integrations. By hooking Slack into Github, Google docs, Jell, or any number of other apps you can make sure Slack do the hard work and post updates as you complete work elsewhere. That way, any manual updates you make complement the automated work documenting your day to day bau.
1. Learn the Product
The clue was in the name – Product Manager. A big part of your role is being the expert on your product. You’re never going to know every aspect in detail, but you should know 90% of 90% of the work. That means you don’t need to know how to code the widget, but you better know why we’re using that widget, what the alternatives are, how long it’s going to take, any dependencies and what the impact is. Continue reading “3 Things to do when starting as a new Product Manager”
The following is a guest post by Marcus Taylor of VentureHarbour. Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%) according to a 2013 study by Custora.
Unless you’re living under a rock, you’re no-doubt aware that eCommerce is growing by leaps and bounds globally. The impact of this massive growth is such that, in the United States alone, profits from eCommerce are expected to cross 434 billion US dollars by 2017, at the bare minimum.
An airline sends a regular customer an e-mail about a special promotion on flights from New York City to exotic Caribbean destinations. The company had noticed she’d recently browsed vacation sites.
I’ve had to do a lot of thinking about customer loyalty lately, both for my book and more recently for client engagements. What’s interesting is how chaotic this market is and how many people are writing about it with very little data.
The recently announced Microsoft Surface Book has been getting a lot of attention. It’s a great looking device with real power under the hood. The laptop’s display detaches, turning into a powerful tablet. By keeping some of the processing in the keyboard base unit, the battery in the tablet remains solid, while providing awesome processing power as the larger unit.
I’m excited about what this could mean for Microsoft in general. With XBox, Lumia, Surface and their new OS all getting great feedback are we seeing a MS renassaince. If so, Apple certainly aren’t helping themselves. With meagre upgrades being hailed as the next best thing, their brilliant product line is starting to look a little over priced and out of date.
It means good things now (better competition and choice) but I’m really excited about 5 years from now. Apple is working on an electric car. Microsoft on Virtual Reality with Holo Lens. Both products have strong competition in Tesla and Occulus. If these two giants of tech are really going to fight battles on yet another front, then they better be serious. And I hope they are, because I’d love to see what they’re capable of.
Entrepreneurship and risk go hand in hand. Whether you’re launching your startup or expanding your service offerings, every venture brings the risk of failure.